PROJECT Overview
A 360-degree conceptual rebranding campaign exploring a softer, more demure side of Versace. The project includes editorial storytelling, logo and packaging design, social and billboard assets, and event planning—redefining luxury through subtle elegance while retaining iconic brand power.
Objectives
- Redefine Versace through a softer, more contemporary brand lens
- Execute a cohesive 360° campaign across print, digital, outdoor, and experiential platforms
- Preserve luxury credibility while expanding the brand’s visual narrative
- Balance innovation with brand heritage to ensure the rebrand feels evolved, not disconnected.
Category
Conceptual Projects
Year
2024
FULL PROJECT LINK